Volume 69, Number 3 (July 2012), of the Institute of General Semantics's quarterly journal ETC: A Review of General Semantics will be out soon in the mail and is now available for download from the IGS Store in searchable PDF format.

• Click here to download ETC 69:3 from the IGS Store.

Table of Contents Preview

• "Pivotal Terms in Media Ecology: A Dialogue" by Eric McLuhan and Peter Zhang
• "Two Assignments Introducing Studetns to Mapping Problems" by Tim Lyons
• "The Meaning of Freedom: Āzādi, Alas!" by K. Narayana Chandran
• "Advanced Thinking: Mathematics, General Semantics ... Ways to Improve Relationships" by Milton Dawes
• "The Challenges of Denotative and Connotative Meaning for Second-Language Learners" by Youssif Zaghwani Omar
• Metaphors in Action:
  "Robots and Love" by Raymond Gozzi, Jr.
• Probes:
  "Numerotherapy and Its Metamessage" by Peter Zhang
• Plus Book Reviews.

Cover Art

The cover of ETC 69:3 is a work titled "The Faculties" by Dom Heffer.

• Click here to view more art by Dom Heffer.