Volume 69, Number 4 (October 2012), of the Institute of General Semantics's quarterly journal ETC: A Review of General Semantics is arriving in the mail and is now available for download from the IGS Store in searchable PDF format.

• Click here to download ETC 69:4 from the IGS Store.

Table of Contents Preview

• "General Semantics, Science, and Medicine: A Quality Approach" by Richard Fiordo
• "Who's the Mother" by Bill Haase
• "Indexing the Religious Beliefs of America's Founders" by Martin H. Levinson
• "Fascism as a Semantic Void into the Meta-Narrative of Rational Modernity" by Alessandro Saluppo
• Two Poems:
  "Foreclosure" by Peter E. Murphy
  "Good Grief" by Peter E. Murphy
• "One God" by Ed Tywoniak and Frances Tywoniak
• "Objectivity--Does It Exist?" by Mark S. Tucker
• "Advanced Thinking: Mathematics, General Semantics ... Ways to Improve Relationships" by Milton Dawes
• "Formal Cause, Poiesis, Rhetoric: A Dialogue" by Eric McLuhan and Peter Zhang
• "Bindings and Becomings: Korzybski, Deleuze, and Ecological Thinking" by Peter Zhang and Eric Jenkins
• Metaphors in Action:
  "Two Generation Gaps" by Raymond Gozzi, Jr.
• Probes:
  "Philosophy How?" by Peter Zhang
• Plus From the Editor, Book Reviews, and Dates and Indexes.

Cover Art

The cover of ETC 69:4 is a photograph titled "Sincere Plastic Advertising" by Jeremy Wolff.

• Click here to view more work by Jeremy Wolff.