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Double Issue ETC 74:3-4 (2017) Is Now Available for Download from the IGS Store

5 Mar 2019 4:04 PM | Anonymous member (Administrator)

Our long-awaited and second double issue 74:3-4 (2017) of ETC: A Review of General Semantics is in the mail and is now available for download from the IGS Store in searchable PDF format.

Table of Contents Preview

"The Pathologies of Perfectionism" by Paul Watzlawick

"Fanaticism: The Panhuman Disorder" by Margaret Mead

"The Rise of 'Middle Region' Politics" by Joshua Meyrowitz

"Television: The New State Religion?" by George Gerbner

"Laws of the Media" by Marshall McLuhan

"The Mystery of the Discovery of Zero" by Robert K. Logan

"An Aspect of the Role of Persuasion in a Technical Society" by Jacques Ellul

"Human Engineering and Social Adjustment" by Edward L. Bernays

"The Information Environment" by Neil Postman

"Harold Innis: A Man of His Times" by Eric A. Havelock

"A Few Speculations on the Future of General Semantics" by Russell Joyner

"Educational Research: The Romance of Quantification" by Charles Weingartner

"The Semiotic Aspect of Alfred Korzybski's General Semantics" by Allen Walker Read

"How Things Get Better" by Henry J. Perkinson

"Structuralism in Reverse" by Jay Rosen

"Multiordinality: A Point of Viewing" by Milton Dawes

"Time-Binding in Oral Cultures" by Lance Strate

"Dreamy Americans Prefer a Paper Moon to the Real Thing" by Lewis H. Lapham

"Not Without Us" by Joseph Weizenbaum

"Literacy as a Deviance" by Christine Nystrom

"Knowledge or Certainty" by J. Bronowski

"On the Recently Minted Hundred-Cent Piece" by John Updike

"Undoing Babel: C.K. Ogden's Basic English" by W. Terrence Gordon

"General Semantics and Practical Philosophy" by Sanford I. Berman

"Silence and Paralanguage as Communication" by Joseph A. Devito

"The Relevance of General Semantics" by Alvin Toffler

"Toward Understanding E-Prime" by Robert Anton Wilson

"How to Think Scientifically about Yourself, Other People, and Your Life Conditions" by Albert Ellis

"The Computer 'Virus' as Metaphor" by Raymond Gozzi, Jr.

"The Arithmetic" by Steve Allen

"ETC (Volume I, Number 1) Revisited" by Martin H. Levinson, Ph.D.

"Media Literacy, General Semantics, and K-12 Education" by Renee Hobbs

"Korzybski and Bateson: Paradoxes in 'Consciousness of Abstracting'" by Corey Anton

"Neil Postman's Advice on How to Live the Rest of Your Life" by Janet Stenberg

"Young Alfred Korzybski" by Bruce I. Kodish

"Appreciative Inquiry + General Semantics → IFD Disease Resistance" by Mary P. Lahman

Plus Letter from the Editor.

Cover Art

"Walter in the Age of Mechanical Reproduction" by Dom Heffer (b.1978, London) -- an artist, based in Hull, who has worked with many arts and research organizations, some of which include the
Institute of General Semantics, the Media Ecology Association, UK City of Culture, 20/21 Visual Arts Centre, Scunthorpe, Arts Council England, and The Estate of Francis Bacon, London. Further information about Dom’s work is available at:

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Quarterly Journal ETC: A Review of General Semantics

ETC contributes to and advances the understanding of language, thought, and behavior. Each issue of ETC provides the latest research and discourse on general semantics.

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